De Bruijn PR

By De Bruijn PR | December 18, 2023

Case Team Alyx

Team Alyx is on a mission to bridge the gender gap in the tech industry by recruiting highly educated women without a technical background and offering them the opportunity to learn and thrive in the tech sector. Through its one-year program, Alyx equips these women with the skills they need to succeed. The program includes a comprehensive technical skills boot camp followed by an eight-month traineeship with partner companies. This customized approach ensures that each participant develops essential skills tailored to the needs of the partnering organization. With a growing talent pool of over 300 female tech professionals, Team Alyx has forged successful collaborations with some of the industry’s most respected IT business partners.

Media approach

Team Alyx has approached De Bruijn PR to assist in increasing the visibility of the company and its mission in the media. We implemented a strategic PR campaign focused on building brand awareness for Team Alyx and establishing CEO Johanna Spiller as a thought leader in the tech industry. 

Through consistent and targeted PR activities, we’ve secured valuable, positive media coverage on a monthly basis in top-tier publications, including MT/SproutChannelConnect and Rocking Robots.

Curious about how PR can strengthen your company’s visibility? Contact us to explore the possibilities!