By De Bruijn PR | July 1, 2024
PR for insurance company Yellow Hive
Yellow Hive, the parent company behind brands like You Sure, Felixx® werk & inkomen and YINCO, recently secured a significant investment from IK Partners. The European investment firm had previously provided capital in 2020, but Yellow Hive’s rapid success—achieving its five-year plan in just three years—resulted in a new round of investment sooner than expected.
Millions in investment for European growth strategy
This new investment is aimed at driving further growth within specific Dutch regions and niche markets, focusing on acquisitions of proxy and exchange companies, as well as insurance and pension offices. Additionally, the funds will support Yellow Hive’s continued expansion across Europe, with a primary focus on Germany, Spain, and Belgium.
European PR
De Bruijn PR was assigned to raise the visibility of Yellow Hive’s European “Buy & Build” strategy through a targeted PR campaign. The main objectives were:
- Boost brand awareness and reinforce Yellow Hive’s image by showcasing its success story and growth strategy.
- Enhance Yellow Hive’s appeal to potential partners and venture capitalists.
- Strengthen Yellow Hive’s competitive position in the market.
- Announce the European growth strategy and recent funding.
In the Netherlands, our efforts targeted the financial markets, including insurers, risk carriers, underwriters, and intermediaries. Internationally, we focused on the financial markets in Germany, Spain, and Belgium, with an emphasis on attracting potential acquisitions in these regions. For PR efforts outside the Netherlands, we collaborated with our partners within the global IPREX network, which includes a fellow agency in Belgium.
Tailored media tactics for each country
In the Netherlands, we prioritized a select number of key insurance and finance trade publications that are critical to Yellow Hive’s target audience. We used a personalized approach, starting with an exclusive scoop, followed by broader media distribution. A few days later, we rolled out tailored media strategies in Germany, Spain, and Belgium, each with a localized version of the Dutch press release and country-specific media tactics.
De Bruijn PR managed the overall coordination with the European agencies, ensuring a seamless PR process while leveraging the local expertise of our partner agencies abroad.
Results
Our campaign achieved coverage in financial trade media and national outlets across all targeted countries, directly impacting Yellow Hive’s growth strategy. As a result, Yellow Hive received inquiries for new partnerships and acquisition requests in several regions. This PR effort has laid a strong foundation for ongoing communication about future acquisitions and collaborations, supporting Yellow Hive’s continued international growth.
Are you curious about how a tailored PR approach can benefit your campaign? Then contact us to explore the possibilities!
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