A documentary series about the Royal Netherlands Navy recently appeared on Videoland. At over 500 years old, the Royal Navy is the oldest part of the Dutch Armed Forces. The main task of the Navy is to contribute to peace and security, on and from the sea. The six-part documentary gives a glimpse into the various functions in the Navy and shows how camaraderie and personal growth are important. Together with employer branding agency SteamTalmark and RTL Nederland, we are jointly responsible for the publicity surrounding the documentary.
The documentary follows several people, including Frank (Commander maritime combat helicopter NH90), Miranda (diver in training) and Cederic (Air Defense Officer). To announce the new documentary series, we pushed these ambassadors forward for interviews with media. We also offered media the opportunity to watch the series before it went live for an exclusive look into an exciting world completely unknown to many people.
The series aims to show in a beautiful way who the people of the Navy are, what their work looks like and where their passion comes from. We put the series in the spotlight, resulting in national media attention on television, news sites and in magazines. Besides national media attention, we also achieved publicity in various news sites.
Photo caption: publication of documentary Royal Netherlands Navy in TrosKompas TV Newspaper
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